Same colours, one simple mark
Today's logo is a 3D picture of a bar chart with an orange arrow. It blurs when it's small, and it has to be redrawn before it can be embroidered, printed sharply on a letterhead or used as an app icon. We keep its navy, blue and orange and turn them into a mark that works at any size.
Today
A photo-style image, 200 × 150 pixels
Proposed
A vector mark, sharp at every size we tested
Three directions
A · Collected
- What it means
- A check mark that rises into an arrow: the claim is paid, the revenue goes up.
- Trade-off
- Newest of the three, so it needs the name beside it until people know it.
B · Three steps
- What it means
- Today's bar chart, reduced to three clean bars. Most continuity with the current logo.
- Trade-off
- Looks like many finance and analytics brands, so it is harder to remember.
C · Monogram
- What it means
- One S with an orange point. Quiet and classic, like a law or accounting firm.
- Trade-off
- Says "professional" but not "revenue". The meaning has to come from the words.
Direction A, in use
The name is set in Fraunces, chosen on purpose. The reasons are below.
Its softened serifs repeat the rounded corners of the square and the round ends of the check, so name and mark read as one design.
A serif name beside a modern mark tells SRS's story at a glance: 30+ years of combined experience, working with modern tools.
Sturdy strokes hold up on a phone screen, a business card or embroidered on a polo, where thin elegant typefaces fade.
Fraunces is open-source (SIL Open Font License), so SRS can use it on the web, in Word and in print with no licence fee.
We also tried Gloock, DM Serif Display and Marcellus. They are elegant, but their thin strokes weaken at small sizes next to a solid mark. Fraunces is used for the name only, so it stays special.
The brand in use
Business cards for Allie and Jennifer, front and back. The name is in Fraunces here too, so the cards and the logo match.
Strategic Revenue Solutions, LLC
allie@strategicrevsolutions.com
strategicrevsolutions.com
30800 Telegraph Rd, Suite 2950
Bingham Farms, MI 48025
Strategic Revenue Solutions, LLC
strategicrevsolutions.com
30800 Telegraph Rd, Suite 2950
Bingham Farms, MI 48025
Email signatures that move
Allie's and Jennifer's, as they'd appear in an inbox. See the signatures →
Start on LinkedIn, then keep what brings real inquiries
Three posts a week plus two monthly features, built from what SRS already knows. Allie and Jennifer supply the expertise in one short monthly session; we write, design and post. No patient information in any post: every example is made up or fully de-identified.
Why content matters for a billing company
Choosing a billing company is a trust decision: a practice is entrusting someone with its revenue. Before a practice manager picks up the phone, they look for signs that the company really knows coding, payers and denials. An article that answers a question they actually have is that sign, and it keeps working long after it is written, every time someone searches that question.
Social posts usually fade from the feed within days. Articles on SRS's own site stay, get found in search, and give every post, ad and email something solid to link to. That is why major billing software and revenue-cycle companies publish regularly, and why the associations practice managers already follow are built on the same idea.
SRS doesn't need their budget. It needs one useful article a month on the specialties it knows best. A firm with 30+ years of combined hands-on experience can answer the narrow questions, like billing for a Michigan surgery center.
What the big players publish
Tebra
Launched "The Intake" in 2023: articles, guides and a weekly newsletter for independent practices.
tebra.com/theintake
Waystar
A blog and resource library of guides, case studies and reports on denials and revenue cycle trends.
waystar.com/insights-resources
AAPC
The body behind the CPC credential publishes articles, videos and podcasts across the revenue cycle, such as a guide to auditing emergency department records.
aapc.com/resources
MGMA Stat
One quick question to practice leaders each week, then a short data story with the results. Small, regular and useful.
mgma.com/mgma-stat
Checked 5 October 2026. Shown as examples of the approach, not as endorsements.
Write once, use three times
A LinkedIn feed embedded on the website looks busy, but it adds little searchable content of SRS's own, and it vanishes if the widget breaks. So every idea is published on SRS's own site first, then shared.
A short article
Lives in an "Insights" section on SRS's website, linked from the matching specialty page. It gives SRS a growing library of pages that can be found in search over time.
A post that links back
The headline idea in a few lines, with a link to the full article, so readers land on SRS's site and its consultation offer.
The monthly brief
The month's articles, sent to practice managers who asked for it. A small "Latest on LinkedIn" strip can still sit on the homepage, as a sign the company is active.